In today's crazy, busy, overstimulating world I feel like it is very important to take some time for yourself. Now I know some of you might be thinking there is no way I can get away from all these damn kids or this intensive important job.
In my previous life, prekids, prehusband I could take a weekend or a week away to some warm destination and act like a 20 year old jerk dancing on a bar. Don't ask...it was good times. Now being super busy and having 4 kids, 2 dogs and my own small business it is just not possible.
This post is spawned by an upcoming girls night out/staycation at a local hotel where we will dine fancy, lay by the pool, have some adult beverages and probably talk about going out on the town but will order room service, watch crap tv and pass out early. So a mothers dream vacation.
Sure we will go back and a week later think once again we might rip the kids hairs out, sell the dog (which we wouldn't get much for) and look at our house in wonder of where all this crap comes from but we will have those moments to remember. The moments when no one asks for your food, and if they do you are getting a reciprocal bite of something not cold and or the crusts off a sandwich. We will in essence pretend that we are The Housewives of some city that Bravo thinks is interesting.
Now some of you still might be thinking there is no way I can get out even for a day. Then I say start with 5 minutes locked in the bathroom. Move on to 20 minutes during nap time (if your kids will take them!). Keep it up with a pedicure from a local place having a groupon. Turn on some Sesame Street and zone out somewhere in the house where little munchkin
paws aren't after you. Do something some people think is selfish and do something for you.
You might be reading this thinking, well I don't have kids and how elitist of you to think because of that I am not overworked and tired. I don't think that at all! I was hoping to get to the moms first before their 5 minutes in the bathroom time with the door locked is over and now they can't finish the post. I do remember though that I didn't take care of myself very well when I was a worker bee either.
Call that friend who has been bothering you to go out for a drink, take a nap instead of do the dishes. Sit down instead of eat over the sink. Leave your smartphone somewhere else, most times you can call or email back later. Take a trip for godsake!
Moral of the story is sometimes you have to say in the wise words of my mother, "I have a headache right between my eyes, I just can't see going in today." She called it a medical day and I truly believe for your personal sanity...do it!
You'll feel more like this....
And a little less like this!
So this is not about hair, this is about business. Local businesses, small businesses and mini businesses.
I am what I consider a mini business. I do not have my own store front, I have no employees, and I do not own my own salon. I am a one woman business renting a small space in a big salon which in the world of business makes me feel I am classified as a mini business.
This does not mean I don't market like a full small business has the opportunity too. I use my website and blog obviously, Twitter, Facebook, Instagram, Linked in., Google +, Pinterest and word of mouth.
I think a lot of small businesses and mini businesses don't realize the opportunities out there to bring new clientele in. I think it seems overwhelming to set it up and then manage it all. The great thing is that a lot of the sites link to each other so for instance, when I update my blog it posts to Twitter and Facebook at one time if I want. Pinterest can spread word of mouth simply by uploading a picture of your business or service and people see it, like it and pin it. It's virtually free advertising. Now if you don't know much about building webpages it can seem daunting but there are a lot of websites, free even that make it really easy to just drag and drop things you want on your site. The one this website lives at is called Weebly, for me it is the best I have found. There are companies out there that will charge you monthly or yearly fees to build you a website but I found these all look very generic and lack some of the salon's real personality.
For those of you that don't know that in a previous life I was a QA Engineer which means I tested computer software so therefore I am pretty geeky and love working on this stuff. I also love being able to help friends set their social media foot print up and get it all in line and as perfect as possible. Maybe it's nostalgia.
Here are a few rules I live by and maybe have mentioned in previous blogs.
1. Do not bomb your followers with posts trying to sell them something. When I see people post numerous times a day selling to me it makes me want to unlike the page or hide the feeds. I want to be reminded that you are out there and how your small business is doing but I don't want it to be shoved in my face. I try to post something once a day and most the time I try to post something useful, a hair tip, makeup tip or of course like this post a business tip. The business tips are not the ones that get my site the most hits but I feel like if I can make one more small business aware of the opportunities to build your business it is worth the low hits one day.
2. Go back and read your posts, edit and make sure it make sense to you and says what you had intended. Hell even after I do that a few times before hitting enter I still sometimes miss something but I try.
3. Add a picture. When possible I try to add a picture because people like quick and visual and a picture is more memorable. Look at the success alone from Pinterest, Instagram, Vine and other picture sites. If nothing else when you post it to facebook it will look different then every other post flying by on peoples newsfeed.
4. This one is probably obvious but you might want to keep your religious and political beliefs off your business sites unless of course that's part of your business. I try to think of all the opposing people's business I could be losing by the things I believe. For me my business is about my business not about my personal beliefs.
5. Try to keep it positive and upbeat. Money is tight in our economy and you are probably tired like we all are but I will tell you when I hear people complaining about how broke they are and exhausted it makes me think...is that what I want to talk about the whole time? Or is she too tired to give me a good service?
6. Most important...Site your sources! If you use a picture, give credit to the person who took it or posted it. There is a major buzz going around right now because people are using other peoples pictures of makeup, hair and art and calling it their own. It is not the biggest form of flattery, it is the biggest stab in the back. I try to put links either on the picture when you click it or somewhere where I am talking about it. It's one of those internet etiquette things.
Now these are all just my opinions and you could say you are a loud mouth opinionated jerk that should stick to hair. Ehhh, I feel like if I have some helpful tips, hair or not to help my fellow small businesses out then the people who might be offended will get over it.
Signing off note, frequent your small businesses if you can, refer them to your friends if you feel you got great service and if you didn't look around some more. There are a lot of us out here looking to make our current and new customers happy.
Thanks and have a great day!
Hey I needed a picture! Found this in the bathroom of a little divey tavern in Enumclaw, WA. Not what I would expect to find there but ok. Something to catch the eye here!
Damage is a word used to describe bad things, often when you chemically treat your hair.
If you like hair that styles better, you can shampoo less often, and has more volume and movement you need some "damage". Let's rephrase it though to be what it actually is when done well. You are adding texture to your hair. Texture is what we like because it moves and gets the nice piecyness so many desire.
Scientifically how can this work?
The process of chemical services opens the cuticle in your hair to either put that curl in it or add that color into the hair. The finishing of the process will close those down again but still leaving you that denser strand.
This is where you want to get careful. Imagine you have a door that you open and close constantly but you don't oil it or clean it you just keep pushing it. Someday that door will start to break down and in severe cases break off. Same thing with hair. This is why regular trims, good products and quality heating tools are important. Because I promise you, the last thing you want is a chemical haircut.
Even if it's just a semi permanent color, a gloss or even some good ole highlights I think you will notice the benefits for your hair and the way it behaves. A little bit of damage goes a long way.
Hope you are enjoying the weather and have a great day!
I hear this confession at least 2 times a day, sometimes more. I have heard of many stylists berating their clients for cutting on their own hair and I just don't understand why.
Let me be frank here, if you cut your bangs and you mess them up I don't really care. It's your hair and you wear it everyday. I can promise you though that I will always do my best to even them out, texture the ends if they came out too blunt or tell you sorry there is nothing we can do for them right now but grow.
You do not have to feel responsible to me, I will never scold you. I am a licensed hair stylist who when unable to get a bang trim have done a DIY myself. People say yes but you know what you are doing. I do! But that doesn't mean it is not hard doing it backwards. I have also cut them a bit shorter than I was intending, I just call it vintage, retro, or pinup.
Here is the best part though, when you feel that bang trimming itch, put the scissors down and hit my online booking system (click the "Schedule Now" button above or below this post). Bang trims are complementary for my clients in between cuts. Or don't and I will fix ya up during your next appt.
No judging, no hassles, come in and see me!
*The image below does not belong to me, I borrowed it from the internet.
Today's blog is about being a mini business and some etiquette rules I have picked up along the way. Now, I am not being all high and mighty and I have committed some of these in my past as well. We are all learning and stumbling occurs.
Hair stylists are known for having the gossip, unfortunately some have a bad rep for spreading that gossip about. In the social world we live in today things spread faster. What smack talk could have taken days, weeks or never can now reach your coworkers, friends, clients and with Twitter maybe even Brad Pitt in seconds. I have posted in the past that Twitter is amazing for real time news you would never get anywhere as fast, but on the flip side it can also be not amazing for a secret you let slip to another client.
Imagine Jane tells you that John is cheating on his wife, another one of your clients. You let it slip to Jennifer who unbeknownst to you hates Johns wife and decides she is going to write 140 characters about it on Twitter. Then Jennifer is friends with Jane who sees that Twitter post and connects where she would have gotten this gossip. My guess is you just lost at least 3 clients, along with any other possible clients out there when Jane Yelps about you being a huge gossip!
Clients and potential clients can instantly hear about if they love your work, hate your whiny attitude or decide they want to give you a shot. The obvious sites you probably know about are Yelp, Facebook and Twitter. There is also so many other places people review like personal blogs, google, yahoo reviews, angieslist, and even a site called pissedconsumer. That my friend is a lot of damage control to do.
The best way to handle this is keep your mouth shut. Smile when you are having an off day and imagine every single one of your clients know each other. If you wouldn't say it to someones face you probably shouldn't tell someone else about it.
Here is another big no no and what the heck were you thinking smack myself in the head moment. Let's say one of your clients no showed and you are quite mad about it. Never ever ever Facebook or Twitter about it, even if you are being vague people out there aren't stupid! I wouldn't want to go to a bitchy stylist who complains out in the open about her clients, would you?
Another one, if at the end of the day you are dead exhausted, can't see and just want a drink and a soft couch...tell your significant other, your mother or use your lifeline and call a friend. Can you imagine being a potential client and seeing that your stylist is so worn out that you'd probably feel guilty about booking more of that persons time. No one wants to feel like a burden. Put on some super cushy shoes before you go to work, take some Excedrin and drink copious amounts of coffee.
Bottom line is, your clients like their privacy and come to you sometimes to unload so keep it to yourself. We all have crappy days, suck it up, smile until you feel smiley. I promise you that you will have happier clients and a happier bottom line.
Preaching over! Have a fabulous weekend!
what's this for?
I find so many things I love out on The Internet and I want a place to share it. Trends, tips, and hopefully some fun stuff too!